Electrical car startup Lucid Motors is used to being in comparison with Tesla (TSLA). In any case, when Lucid just lately introduced the value for its upcoming entry degree Air sedan, Tesla’s CEO Elon Musk promptly tweeted a price reduction to the Model S.
“I might say our essential competitor is a automotive firm; I spotlight Mercedes Benz when it comes to the attributes of Lucid Air. We’re going after S-class Mercedes, but it surely’s a pure comparability, and I settle for that comparability with Tesla,” Lucid CEO Peter Rawlinson instructed Yahoo Finance’s On the Transfer.
Rawlinson was the chief engineer at Tesla for the mannequin S previous to becoming a member of Lucid Motors in 2013. Now he’s CEO and CTO of the Silicon Valley start-up which goals at hitting manufacturing of its costliest car, the Air Dream Version within the spring of 2021.
“I feel it is actually essential that we begin at a high-end place as a real luxurious model. I am an awesome believer that the primary product defines the model in means Tesla mannequin S outlined Tesla as a model,” mentioned Rawlinson.
The Air Dream Version will probably be priced at $161,500, adopted by the Air Grand Touring at $131,500, the Air Touring at $87,500, and the Lucid Air at $69,900 — after a $7,500 tax credit score has been utilized.
“It’s completely my mission and ambition to make sustainable mobility, extra widespreadly adopted. And we will solely try this by progressively making automobiles at a extra attainable worth factors. And that is why I am so happy that we’ll deliver within the kind of basis for the entire Lucid Air vary, the Air at a extra attainable worth factors in early ‘22 so it might probably’t come quickly sufficient,” mentioned Rawlinson.
However Rawlinson says they’re not shifting rapidly sufficient.
“The normal automakers are simply not rising, stepping as much as the plate quick sufficient,” mentioned Rawlinson.
“That is actually why Lucid’s come onto the scene, to speed up this course of,” he added.
He factors to a key metric used to measure electrical automobiles: the variety of miles traveled per kilowatt hours.
“We’re not seeing excessive ranges of effectivity from these different automakers, Tesla’s proper up there. Lucid is surpassing Tesla. We’re getting over four and a half miles per kilowatt hour. I am not seeing something near that from these conventional automakers,” mentioned Rawlinson.
Ines covers the U.S. inventory market. Observe her on Twitter at @ines_ferre